Retail Experts Share Their #1 Tip for Marketing and Growing Your Store
As a small business owner with a brick-and-mortar store, it can be easy to hit a slump and feel frustrated when sales are down or when you’re just not getting enough foot traffic.
It’s time like these when you’d like to be able to consult with an expert and get help turning your store around. Even if it’s just for a single piece of advice that you can put into action right away. Luckily for you, I’ve collected ten pieces of advice for that exact purpose.
Below you’ll find ten takeaways from some of the most renowned names in retail, marketing, and branding, all neatly packed for your consumption in this post. These experts were kind enough to answer my question:
“What’s the #1 thing that retailers can do to better market their brick-and-mortar store?”
The tips and insights contained in their answers listed below pack a lot of punch but will only work if you pick one and decide to put it into action.
#1. Give People a Reason to Go to Your Store
“The #1 thing retailers can do to better market their brick and mortar stores is to give people a reason to go to their store. I have seen shops that hold exclusive events, limited and only available items in stores and use online coupons to use in-store only to promote their stores.”
#2. Focus on How You Sell What You Sell
“Assume that no one really needs what you sell, because they probably don’t. In a little over 25 years, we’ve gone from an economy based on scarcity of goods and services to one that offers unimaginable abundance. There’s very little you can sell that can’t be gotten elsewhere. Focus instead on how you sell what you sell. Completely differentiate your customer experience and make sure it’s remarkable. Products come and go but there will always be a market for truly remarkable experiences.”
#3. Sweat the Small Stuff
“Sweat the Small Stuff – design your customer experiences to bring your brand to life in the finest of details and deliver on them with excellence to express your brand in every customer interaction.”
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